Delectable is a mobile app you can download for FREE on Itunes. What it allows you to do is to take picture of the label from the bottle you are drinking, rate it, write about it and post it to Twitter, Facebook, and Instagram. Why not share what you are drinking and whether you like it or not with the Entire Universe.
Here are some cool features that bring the out competitiveness in me. It has preloaded Regions and places within those regions. So one region is the US and in that region are all 50 states. So now you are encouraged to try wines from ALL 50 states. It does the same thing with like Germany being the main region and then there are like 13 sub regions. It keeps track of all this information for you to be proud and show off.
Another cool feature I like about this app is, once I have taken a photo and rated it, and given a comment on it and submit it, it goes off and finds the exact details on the wine. For example, I tasted and took a photo of SIMI 2012 Chardonnay. It tells me the Region which is USA / California / Sonoma County / Sonoma Coast. It drills all the way down.
The next thing is I can see how many other people have captured this wine in their delectable portfolio. This one received 12 Captures. It will break the captures down by vintage and it will also provide all the other ratings people have given this wine.
Isn't this so cool so far? I though you'd like that! Next there is a green button at the bottom that will either display a price or say find price. So for example, this SIMI has a price for $14.94 and if I click this button, I can purchase the wine right from my mobile device or I can add it to a wish list.. You know, just in case you are saving up for a one time purchase. How cool is that?
Now, I can have an entire log of what I tasted, whether it was good, bad or ehh. I can see other reviews to help my buying decision and I can interact with fellow drinkers.
You can invite your friends from Facebook and Twitter to join you in your drinking adventures.
Now, as a winery, and by the way, I have asked every winery I have been into over the last few months, "have you see the new delectable app"... the answer is NO. So, I proceed to show them all the cool stuff they are missing out on finding out about their customers.
If you are a consumer, I recommend you get on this app, start logging your tasting notes, share them with the world. It is so much more fun than Candy Crush or Angry Birds!
If you are a winery, I highly recommend you implement this tool into your Social Tracking.. Know what your customers are saying or not saying about you.. Engage in conversation with your fans...