What does this do for you? It lets your customers know that people are talking about your wine. They can watch the video or read the blog to see what that person thinks about your wine. Gets them involved and talking.
This creates more traffic to your site because you can send out an Email, Blog Post, Twitter, or Facebook post about this review to all your followers which gets them to your site to see your wine offerings.
There are so many missed marketing opportunities. By being part of the conversation you can be assured you will always be in the loop.
So... for all the wineries who have submitted wine for my review. You are more than welcome to go to that video and grab that embed code and put it on your site. In fact, I would encourage you to do so! Then send out a Shout to your Customers to tell them to watch it!