We can all attest that most of the time food compliments wine. Some wines require food to be eaten while drinking, while others are good all by themselves. What is the "Norm" for wineries. Also what do avid tasting fans like when they visit a winery?
Personally, I love when a winery provides light "munchie" type foods like Cheese, Crackers, and maybe a selection of salami or some other type deli meats. For me, wine and food go hand-n-hand.
Recently I went to Oregon to vacation with family. Did a lot of Pinot Noir tasting. Since Pinot for me is really light, I will tell you I don't like it. But when one of the wineries I went to said "You should drink this with food"...the taste really comes out. I thought to myself "Then where is the food"? Why would a wine that really should be enjoyed with food be served without food?
When you create a customer experience in your Winery, don't you want that customer to have the best possible atmosphere and environment possible? To make that experience even better, pair your wines with those light foods so that when they taste you can get them to try with and without the food. Why is this a smart move? Well, if I am new to the whole wine scene and you gave me the knowledge to pair a certain food with a wine of yours, then I feel empowered that, 1. I am going to buy a bottle of your wine and 2. I am going to impress my friends by unleashing this new knowledge of pairing wines and foods together. Win! Win!
Alot of the wineries are destination stops, which means, if I go to your winery, I may visit a couple others, but I plan to be at them each for awhile. Why not make my experience so good that I don't want to visit the others?
Wineries, please let me know your thoughts
Wine Tasters, please chime in... Wineries can use this as a value add to their wineries!